Learning is good. Becoming is the goal.
- Develop your mindset and interpersonal skills
- Become more effective in sales—fast
- Deliver the customer experience that will set you apart
A unique curriculum to learn how to sell, plus hands-on support to become an outstanding salesperson.
+20 years of experience and millions of euros in revenue generated.
“I strongly recommend Mathieu …” – P.C. (Directeur – GE) ★★★★
🇨🇭Swiss – 🌎 Worldwide – Languages: English 🇺🇸, French 🇫🇷
Benefits
Peak Mindset
- Learn the 7 mindset traits of top salespeople
- Build your relationship skills (anyone can achieve this)
- Test yourself and improve through real-life simulations
Boost Your Efficiency
- Master the sales process to save time and work smarter
- Build rapport with the right decision-makers
- Learn how to persuade effectively
Customer Experience: Your New Differentiator
- Stand out from the competition
- Give your clients a unique experience
- Sales is “making sure your clients travel part of their journey in excellent company!”
The Training
Goal: Bring together the essential lessons everyone in your company needs to find prospects and turn them into customers in an effective, sustainable way.
Formats: In-person (preferred) or online modules
Who It’s For: Sales representatives, account managers, client-service officers, business owners, and anyone involved in business development—or anyone whose role involves contact with clients, prospects, or the market at large.
Prerequisite: A willingness to become better.
Learning objectives:
- Understand the sales process and its unique challenges
- Master prospecting and lead-qualification techniques
- Optimize negotiation and closing strategies
- Build customer loyalty and foster long-term relationships
Duration : 1-2 days (depending on group size)
Group size : 6–12 participants (ideal)
Langue: English 🇺🇸, French 🇫🇷
Teaching Methods:
- Theoretical Approach: Lectures and methodology presentations
- Active Methods: Case studies, role-plays, simulations
- Materials: Slide decks, practical worksheets, explanatory videos
- Group Discussions: Collective feedback and experience sharing
Instructor: Mathieu Bloch, with over 20 years of B2B sales experience.
Course material: Printed, bound workbook for note-taking throughout the training.
Detailed Agenda:
Day 1:
What is sales ?
- A wonderful profession
- The sales process
- The salesperson’s responsibilities
- Value proposition
- Different sales domains
Prerequisites:
- Mindset
- Skills
- Knowledge
- Becoming a salesperson
The Roadmap: Phases to Turn a Prospect into a Client
- Prospecting
- Presentation
- Negotiation
- Signing
- The start of a long-term relationship
Persuasion:
- Establishing rapport
- The art of conversation: questioning, listening, identifying client needs
- Handling common objections
Negotiation and Signing
Day 2:
Review of Day 1 Key Takeaways
Improvisation:
- Neural warm-up
- Stimulate creativity
- Train active listening
Cold-calling, D2D:
- Preparing the approach
- Live practice
Presentation:
- Exercise: prepare a client presentation
- Topic: your company’s offering or your own idea
Debate:
- Short prep of each side’s arguments
- Live debate in front of the group
Final test
- Written questionnaire (1 hr)
- Prepare a presentation on a chosen topic (30 min per participant)
- Deliver the presentation (15 min per participant)
About the Instructor
Mathieu Bloch
- 20+ years in B2B sales
- Tens of millions of euros in revenue generated
- Author of the “Mastering Sales Strategy” newsletter, read by industry leaders