Category: Sales strategy
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Go: A game of territorial influence
In Go, two players place black and white stones on a 19×19 grid. Unlike chess pieces, stones do not move. Once placed, they influence the surrounding area — subtly shaping control of the board. Victory isn’t about eliminating the opponent, but about occupying more territory through smart, long-term positioning. If chess is about mobility and…
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Sales Strategies in the Time of Tariff War
In an effort to rebalance a trade deficit, the United States has decided to change its policy regarding customs duties. We have witnessed bidding wars and negotiations – and one thing is certain: we are not at the end of this series, which is as exciting from a strategic standpoint as it is worrisome from…
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Time to Mutate – Biological Cell Strategy – Sales Strategy
The global economic situation is evolving (taxes, highly volatile forex, AI, new purchasing methods). Are you ready? In reality, it is constantly changing, but the pace is accelerating.Biology teaches us a lot about adaptation mechanisms in a changing environment. Adapting to one’s surroundings is a fundamental characteristic of life. Your company, an organized structure, is…
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Clausewitz’s Culminating Point & Sales Strategy
🔹 What is it? 🔹 Sales & Business Analogy 🔹 Key Takeaway The culminating point strategy by Carl von Clausewitz is a military concept describing the moment when a force reaches its peak in an offensive before its momentum begins to decline. An army that pushes beyond this point risks weakening itself and being counterattacked.…
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Sales Strategy – Surprise Effect – Military and Game Tactics
There are four types of surprise strategies: technical, organic, tactical, and strategic… Let’s take a closer look at tactical strategy, the one your competitor—your “enemy”—does not expect. You and your company are engaged in a potential deal. Every competitor is aware of the decision-makers and the decision-making process. The technical alignment phase is underway. The…
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Kansas City Shuffle strategy: you’d better know it exists
🔎 One of the greatest advanced diversion strategies… 🎩✨ Without a doubt, it’s the Kansas City Shuffle, which inspired the movie of the same name. ⚠️ We must be aware of it to avoid falling into this trap that can be set by competitors. 🕵️♂️💼 The Kansas City Shuffle is a sleight of hand, a…
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Machiavelli – The Art of War – Lessons for Sales and Business Strategy – Part 1
I was inspired to take on this new exercise—drawing parallels with corporate and sales strategies—after reading Captain Brault’s excellent article (he’s Captain in the French Foreign Legion) on Machiavelli’s Art of War. The book itself is substantial, and because the details matter greatly in these accounts, I decided to focus on selected parts. Context Niccolò…
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Sales Strategy: From FOMO in Stock Trading to Sales
What is FOMO in trading?Imagine you’re at your desk, watching your trading platform, and you notice a stock that’s gone up 10% on the first day, then 15% on the second. You decide you want in on the action. This is what we call FOMO—“Fear of Missing Out”—the dread of letting a great opportunity slip…
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Sales Formation 4-2-4: Winning Moves Inspired by Brazil 1958
The Brazilian national soccer team revolutionized the sport’s tactics during the 1958 and 1962 World Cup, introducing the 4-2-4 formation. This was their strength and can serve as an analogy to corporate strategy and sales. The lineup was composed of 4 defenders, 2 midfielders, and 4 forwards. The idea was that the midfielders could both…