Tag: business strategy
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Sales Strategies in the Time of Tariff War
In an effort to rebalance a trade deficit, the United States has decided to change its policy regarding customs duties. We have witnessed bidding wars and negotiations – and one thing is certain: we are not at the end of this series, which is as exciting from a strategic standpoint as it is worrisome from…
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Time to Mutate – Biological Cell Strategy – Sales Strategy
The global economic situation is evolving (taxes, highly volatile forex, AI, new purchasing methods). Are you ready? In reality, it is constantly changing, but the pace is accelerating.Biology teaches us a lot about adaptation mechanisms in a changing environment. Adapting to one’s surroundings is a fundamental characteristic of life. Your company, an organized structure, is…
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Sales Strategy – Surprise Effect – Military and Game Tactics
There are four types of surprise strategies: technical, organic, tactical, and strategic… Let’s take a closer look at tactical strategy, the one your competitor—your “enemy”—does not expect. You and your company are engaged in a potential deal. Every competitor is aware of the decision-makers and the decision-making process. The technical alignment phase is underway. The…
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Envisaging Scenarios for a Winning Sales Strategy
Sun Tzu, the Chinese philosopher and military strategist from the 5th century BCE, wrote the following: If, in the temple before waging war, your calculations indicate that victory is likely, it is because your calculations are more thorough than those of the enemy. If they indicate defeat, it is because they are less thorough. With…