Tag: market strategy
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Sales Strategies in the Time of Tariff War
In an effort to rebalance a trade deficit, the United States has decided to change its policy regarding customs duties. We have witnessed bidding wars and negotiations – and one thing is certain: we are not at the end of this series, which is as exciting from a strategic standpoint as it is worrisome from…
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Envisaging Scenarios for a Winning Sales Strategy
Sun Tzu, the Chinese philosopher and military strategist from the 5th century BCE, wrote the following: If, in the temple before waging war, your calculations indicate that victory is likely, it is because your calculations are more thorough than those of the enemy. If they indicate defeat, it is because they are less thorough. With…