Tag: sales strategy
-
Sales Strategies in the Time of Tariff War
In an effort to rebalance a trade deficit, the United States has decided to change its policy regarding customs duties. We have witnessed bidding wars and negotiations – and one thing is certain: we are not at the end of this series, which is as exciting from a strategic standpoint as it is worrisome from…
-
Time to Mutate – Biological Cell Strategy – Sales Strategy
The global economic situation is evolving (taxes, highly volatile forex, AI, new purchasing methods). Are you ready? In reality, it is constantly changing, but the pace is accelerating.Biology teaches us a lot about adaptation mechanisms in a changing environment. Adapting to one’s surroundings is a fundamental characteristic of life. Your company, an organized structure, is…
-
Clausewitz’s Culminating Point & Sales Strategy
🔹 What is it? 🔹 Sales & Business Analogy 🔹 Key Takeaway The culminating point strategy by Carl von Clausewitz is a military concept describing the moment when a force reaches its peak in an offensive before its momentum begins to decline. An army that pushes beyond this point risks weakening itself and being counterattacked.…
-
Kansas City Shuffle strategy: you’d better know it exists
🔎 One of the greatest advanced diversion strategies… 🎩✨ Without a doubt, it’s the Kansas City Shuffle, which inspired the movie of the same name. ⚠️ We must be aware of it to avoid falling into this trap that can be set by competitors. 🕵️♂️💼 The Kansas City Shuffle is a sleight of hand, a…
-
Envisaging Scenarios for a Winning Sales Strategy
Sun Tzu, the Chinese philosopher and military strategist from the 5th century BCE, wrote the following: If, in the temple before waging war, your calculations indicate that victory is likely, it is because your calculations are more thorough than those of the enemy. If they indicate defeat, it is because they are less thorough. With…
-
Sales Formation 4-2-4: Winning Moves Inspired by Brazil 1958
The Brazilian national soccer team revolutionized the sport’s tactics during the 1958 and 1962 World Cup, introducing the 4-2-4 formation. This was their strength and can serve as an analogy to corporate strategy and sales. The lineup was composed of 4 defenders, 2 midfielders, and 4 forwards. The idea was that the midfielders could both…