Tag: sales tactics
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Time to Mutate – Biological Cell Strategy – Sales Strategy
The global economic situation is evolving (taxes, highly volatile forex, AI, new purchasing methods). Are you ready? In reality, it is constantly changing, but the pace is accelerating.Biology teaches us a lot about adaptation mechanisms in a changing environment. Adapting to one’s surroundings is a fundamental characteristic of life. Your company, an organized structure, is…
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Clausewitz’s Culminating Point & Sales Strategy
🔹 What is it? 🔹 Sales & Business Analogy 🔹 Key Takeaway The culminating point strategy by Carl von Clausewitz is a military concept describing the moment when a force reaches its peak in an offensive before its momentum begins to decline. An army that pushes beyond this point risks weakening itself and being counterattacked.…
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Sales Strategy – Surprise Effect – Military and Game Tactics
There are four types of surprise strategies: technical, organic, tactical, and strategic… Let’s take a closer look at tactical strategy, the one your competitor—your “enemy”—does not expect. You and your company are engaged in a potential deal. Every competitor is aware of the decision-makers and the decision-making process. The technical alignment phase is underway. The…
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Sales Formation 4-2-4: Winning Moves Inspired by Brazil 1958
The Brazilian national soccer team revolutionized the sport’s tactics during the 1958 and 1962 World Cup, introducing the 4-2-4 formation. This was their strength and can serve as an analogy to corporate strategy and sales. The lineup was composed of 4 defenders, 2 midfielders, and 4 forwards. The idea was that the midfielders could both…